Your site might be scaring customers away.
Before a customer picks up the phone or makes the trip across town to visit your business, there’s a good chance they’re going investigate it by looking at your site first. And if they have a positive user experience, they might become a customer.
If they have a negative user experience, they will probably click the back button, never to return. Goodbye, customer.
Internet users are becoming more and more savvy when it comes to what they expect from a site. If the site is non responsive and is hard to use on their hand held devices they are likely to reject it. If it requires a plug-in to properly display, they will likely reject it. If it’s slow, they will likely reject it. The list goes on.
81% of shoppers do online research before making a purchase. Meaning they will look at your site first, before anything else.
Some factors that may cause a negative user experience:
- Bad design
- Non-responsive design
- Slow page load
- Information that is difficult to find, or nonexistent
- Out-dated technology
- Old information
- Boring content
You may have a problem you never knew you had, but it’s still your problem to fix.
We can help you with:
- Website optimization
- Improving User Experience
- Content creation and management
- Social Media management
- Online ad campaigns
- Inbound (Email) marketing