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The Designer’s and Account Manager’s Glossary of Terms

Graphic Design Glossary Font – A kind of lettering, a style, Helvetica, Myriad, Arel, Times New Roman, are examples. AKA Type, not to be confused with copy, which is what the writer wrote in a Word Doc. Font size – In this case size does matter, it’s the...

What color should your new logo be?

When it comes to design problems, choosing a color palette for your brand can be one of the most challenging aspects of logo and style development. Color says a lot about who your company is, it establishes an instant perception before you get a chance to tell the...